![]() The tuning fork is used for tuning organs and other musical instruments. This company worked in a sphere of music and was producing organs. The fact is that originally To Kasumi Yamaha founded a company in 1889 named «YamahaOrganWorks». It is important to note the presence of the tuning fork on the logo of the company which doesn’t make a specialty of a musical sphere. Only one thing remained unchanged – three crossed tuning forks making a complex triradiate star. Years later the company grew strong and covered more and more segments of the world sales market. According to the corporate legend, they reflect three principles of Yamaha business - technologies, production, and sales. Since that time tuning forks became an essential element of the company’s logo. Instead of it, three tuning forks appear on the new logo. Thirty years later since the corporation establishment in 1927, the phoenix disappeared. This logo was approved almost immediately, a year after the company establishment in 1898. ![]() A tuning fork in the mouth (a symbol of the ultimate sounding) reflects all the difficulties and hardships the head of the concern had to face building his business step by step. It symbolized a firmness of spirit, work, perseverance, and pursuing the founder’s Torakusu Yamaha goals. Initially, there must be a phoenix holding a tuning fork in its mouth on the «NipponGakkiCo., Ltd.» company’s logo (the name of the modern Yamaha company).
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